An A&R in your corner. Not to sign you. To build you.
3 months. 20 artists. Weekly feedback from a former VP of A&R + learn from top industry execs.
Trusted By:
4 Billion+
Streams
2 Grammy
Nominations
Former VP
of A&R
Accelerator Results
Alex Crichton started ACL with 26k TikTok followers & 100k Monthly Listeners —> he left the program with 41.5k on TT & 431k ML. He had a song go viral and peak at 407k streams / day on Spotify during the program. The song has done over 17M streams.
@Alexcrichton1
JYLEE started ACL with 2k TikTok followers —> he left the program with 18k on TT. Here’s what he had to say:
“Artist Career Lab has transformed my understanding of how to build a career as an artist. After a couple months in the program, I finally feel confident in what I’m doing. Through the feedback my music has gotten exponentially better, my socials have more than 5x’d in size and I’ve started to really build a meaningful fanbase and consistent performing videos.”
JYLEE
@The.Jylee
Jonny Stanback joined ACL with 50k Monthly Listeners —> he left with 523k ML. Here’s what he had to say:
“I’d 100% recommend this to any artist either towards the beginning or middle of their careers. I think as an artist if you know more about the industry and know more about what you’re doing is the best asset. So learning how the industry really works and having looks inside the industry and being able to process that information in groups and with Andre has been super valuable. Because knowing the landscape helps you navigate through the landscape. That and the community support has been amazing. And I like the planning calls because we strategize and it keeps me accountable. Also the guest speakers have been phenomenal. Literally no one has access to these people so it’s really cool to be on the inside to know what’s going on.”
@Jonnystanback
From a collaboration with another writer/artist in ACL, Brennan released his best performing song “Worth It”.
@imbrennan
Nomad joined ACL with 520 TikTok followers —> he left with 10k.
@Nomadspuzzle
“I couldn’t recommend this program more to any artist who feels like they’re not fully sure on how to best build. ACL has given me a ton of direction on my music & socials and Andre consistently gives me ideas that I never would have thought of. And the community of other artists - who are all incredible - along with the accountability Andre provides is truly invaluable.”
Charlie Bishop
@Charlie.bishop
In
Artist Career Lab
You Will:
01
Get weekly hands on mentorship from Andre Herd.
03
Learn about all deals and how to work effectively with managers, labels, publishers, agents, etc.
02
Connect with & learn from guest industry speakers - top managers, A&R’s, label owners, publishers, agents, sync people, etc.
Learn all the best practices for social media, fanbase development, & best ways to roll out music.
04
05
Get weekly feedback on your music (songwriting / production).
06
Meet & collaborate with other artists.
Guest Industry Speakers
Ben Farber
VP of Streaming, Warner Records
(Zach Bryan, Sombr, Teddy Swims)
David Ferreria
Partner, Mark MML Law Firm
(Billie Eillish, Finneas, Lizzy McAlpine etc)
Ben Klein
Founder, 100 Days Records & 100 Days Digital
(Mark Ambor, Paradox)
Alex Lunt
Manager
(Dasha, Beauty School Dropout)
Ryan Sullivan
Founder, People’s First Management
(Songwriters, Producers, Artists)
Brian Pramberger
VP, Audience Development & Media Buying at Columbia Records
(Harry Styles, Miley Cyrus, Addison Rae etc)
Garret Koehler
Label Head, Assemble Sound / Atlantic Records
(Willow Avalon, Sam Austins)
Matt Carlucci
Director of A&R, STRM.AI
(Former manager of Louis the Child)
Zach Kardisch
Founder, Home Mgmt
(Former mgmt Lil Nas X, Noah Cyrus)
Founder Story
I spent 13 years in the center of the industry — signing artists, passing on artists, and watching what actually makes careers work. After helping put together 4 billion streams and 2 Grammy nominations (Zedd & JP Saxe), I left my VP role to teach artists what I learned on the inside.
-
6arelyhuman
1+ Billion StreamsLexi Jayde
200+ Million StreamsTommy Newport
100+ Million Streamsbludnymph
100+ Million StreamsRØNIN
250+ Million StreamsCarpetman
70+ Million Streams -
JP Saxe
"If The World Was Ending" ft. Julia Michaels
GRAMMY NOMINATED for Song of the Year | 1.8 Billion+ streamsCall Me Karizma
150 Million+ Streams -
Zedd
"Stay" ft. Alessa Cara
#1 US Pop Record & Grammy Nominated | 1.5 Billion Streams+XXXTENTACTION
"Numb"
on his #1 Album "?"Demi Lovato
"You Don't Do It For Me Anymore" & "Only Forever"
on her #1 Album "Tell Me You Love Me"Chromeo
"Head Over Heals" albumJames Arthur
"Sad Eyes"WZRD BLD
Producer Andre signed with 20 #1 hits on active rock radio
Who is this for?
This is for you if:
1
You're making music you believe in but struggling to get traction
You're tired of guessing what to post, when to release, how to grow
You want honest feedback from someone who's actually broken artists
You're ready to invest 3 months of focused effort
You want to learn how to navigate the music industry
You're looking for a magic shortcut or viral hack
You're not willing to show up consistently
You're not open to real feedback on your music
You think talent alone is enough
2
This is NOT for you if:
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
-
All calls are recorded and available within 24 hours. That said, artists who attend live get the most value — you can ask questions and get real-time feedback on your music.
-
Yes. We've worked with artists across pop, hip-hop, R&B, rock, electronic, country, and more. The fundamentals of building a career — great music, smart content, strategic releases — apply to every genre.
-
No. The accelerator is designed for artists at all stages. Whether you have 100 followers or 100,000, you'll get personalized feedback and a roadmap for where you are now.
-
Yes. Most experienced artists have gaps they don't even know about — usually in content strategy, release planning, or understanding how the industry actually works. Plus, access to our guest speakers (VP of Streaming at Warner, Billie Eilish's attorney, etc.) is something you can't get anywhere else.
-
2-3 calls per week, roughly 1 hour each. Plus whatever time you put into implementing feedback.
-
You'll have a clear system for releasing music, growing your audience, and building your career. Many graduates join our alumni community for ongoing support and feedback.
-
I'm not a YouTuber who read about the music industry. I was Vice President of A&R at one of the most successful and forward thinking labels. I’ve been a successful manager (done 3 record deals as a manager) & a successful music publisher. I've signed artists with billions of streams. And I still work in the industry — which means you get current, real-world knowledge, not theory.
-
The $150 deposit secures your spot and is fully applied to your tuition. You get access to the first 2 weeks of calls. If you decide it's not for you, I'll refund your deposit in full — no questions asked.
-
Yes. We offer a 3-payment plan spread over the 3 months.
JOIN
ARTIST CAREER LAB ACCELERATOR
Next Cohort Starts: April 20th, 2026 | Only 20 spots available
- 3 Month Program.
- 20 Artists Accepted per Class.
- If accepted: $150 deposit to secure your spot (applied to tuition). 2-week trial. Full refund if not satisfied.
- $1200 ($7000+ value) (installment plans accepted).
- Early bird pricing: $1,000 for first 10 accepted (then $1,200)
Program Includes:
- Music Feedback A&R Call
- Social Media Breakdown Call
- Guest Industry Mentor Call
- Guidance & Mentorship Call
- Release Planning Call
- Community Program Portal
- Development Resources
“The program is amazing. It’s hard to put into words the energetic changes you feel when you’re in a group of people focused towards the same thing. And having the feedback on both my social media & my music feels really valuable.
The guest speaker calls are incredible. Having an expert come in and share their knowledge and expertise is so valuable, especially because we get to connect with them. Very few programs provide this access to top people in the industry.”